MediPaper Introduces

Pharma Digital Medical Marketing Reimagined

Ever wondered what digital medical marketing would be like without user accounts? We imagined a world in which we can set you free. Watch our 1-minute video!
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Get Noticed, Get Remembered

Powerful Interactive Graphs

Beautiful charts

Do HCPs read Medical Content on Mobile Device?

Images Sliders

Show the Difference 1-on-1

Point at Importance

Hotspots to Better Explain Graphs

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pharma digital medical marketing panel palbociclib-plus-letrozole-vs-letrozole
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Endocrine-resistance is a problem in women with hormone-sensitive breast cancers. Kaplan-Meier estimates of studies with aromatase inhibitors generally show a sharp 20%-30% drop-off at the first imaging, indicating hormonal-resistance.

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In studies with CDK4/6 inhibitors plus endocrine therapy, Kaplan-Meier curves do not show a similar initial sharp 20%-30% decline at first imaging, indicating these combinations are having efficacy in endocrine-resistant patients.

MediPaper. Poor Pharma Digital Marketing 2017; accessed: 29-Dec-2017
Yang RH et al. J Oncol Sci. 2016;2: 58-62
Finn R et al. Lancet Oncol. 2015;16(1):25–35

Voting during your Symposium?

Continue the Vote Online

CONTINUE YOUR POLL

Included voting or a poll in your symposium?
Continue where you left off in the meeting. Allow visitors of your online symposium highlight to continue the vote. See our FAQ to learn more about our symposium voting services.
Voting during meetings has never been more interactive!

Your Opinion Matters

How do you feel about our digital medical marketing concept?

Digital Medical Marketing

Is access without user-account useful?

Digital Medical Marketing

Which feature is most useful?

Pharma Digital Medical Marketing FAQs

Are direct-links and QR-codes compliant with HKAPI guidelines on Ethical Business?

Yes. As a matter of fact, all content is password-protected and cannot be accessed by members of the lay public. There are three ways to get to the content:
  1. Users can create a user account on Medi-Paper.com and get direct access to all our content. We screen if users are in fact healthcare professionals;
  2. Users can visit the URL and enter a content-specific password (this can be chosen by you, e.g. product name or company name). These content-specific passwords should only be shared with healthcare professionals, and not with members of the lay public;
  3. QR-codes and direct links circumvent both options #1 & #2 and provide direct access. These links, just like printed materials, should be shared only with healthcare professionals and not with members of the lay public.

If content ranks high in Google, does that give patients direct access?

Good question! No, patients do not have access even if they find the page in a search engine. The links to the content would still require the visitor to enter a password or create a user account. Only those who know the password, or users with an account can login and read the content. The lay public will not be granted a user account.

What is SEO?

White-hat SEO, or Search Engine Optimisation, is the process of optimising content to be found in Google, Bing, Yahoo, and other search engines. This involves logically writing the content to support the correct indexing. Accurately indexed content is more easily linked to search queries, and ranks higher.
An example:
You are the Product Manager for an asthma drug with inhaler and the key differentiation for the product is the inhaler spray or plume. Queries HCPs may search for online may include:
  1. “Which asthma inhaler has the best plume?”
  2. “Is the inhaler plume important?”
  3. “Importance of asthma inhaler plume?”
  4. “Does the inhaler spray affect asthma medicine delivery?”.
  5. “Does the way inhalers spray affect medicine delivery?”
In this example, we could write the text to include word sequences as “asthma inhaler”, “inhaler spray”, and “asthma medicine delivery” in a natural way, for search engines to provide your content based on the queries above.

Does SEO guarantee a #1 listing in Google?

The simple answer is no, but the experience has learned us that a page 1 ranking is well possible.
MediPaper practices “White-Hat SEO” which means we do not try to ‘trick’ search engines as ‘tricks’ can lead to penalties.
Google and other search engines monitor our content frequently and rank our content well.
A search for “Approved Immunotherapies in Google.com.hk ranked our MediPaper as 2nd hit right under Wikipedia on December 30th, 2017.
pharma digital medical marketing google search seo optimisation

I like to have an online advertorial, but I don’t want it to be found in Google. Is that possible?

Yes, we can arrange for that.

In such case, we can “hide” the content from search engines, and also from our website. The content will only be accessible through direct-links or QR-codes, which will need to be shared with HCPs via e-mail or QR-code.

Note: you will miss out on the following potential customers:

  1. Organic traffic: doctors cannot find your content based on their queries in search engines;
  2. Doctors with user accounts: hidden content will not be visible on the site, and cannot be accessed by users.

Can the design of pages be adjusted to our brand colours?

Yes, we can make online content look and feel as your printed symposium highlight or advertorial.
The example shows the printed symposium highlight, and an online example.
Should you wish to remove the MediPaper header, our footer, or any other elements, such adjustments can be made.

Can MediPaper help setup voting during our Symposium?

Yes, we can support setting up voting. Our system makes use of smartphone voting. Doctors will be asked to visit a link – or scan a QR-code – and can answer the questions on their smart device. The results collected can be used for continuing the poll online after the meeting.

Requirements for online voting during a conference or symposium:

  • Computer with MS PowerPointⓇ or Apple KeyNoteⓇ;
  • A stable internet connection (e.g. hotel Wi-Fi).

Can long symposium videos be split into chapters?

There is a growing interest in online hosting of symposium videos:
  • Online videos do not require a DVD-player;
  • Online videos can be watched on any device, anywhere.
Web-based symposium videos can be split-up in easy to navigate chapters. HCPs can quickly select the speaker or topic of interest saving time and thus leading to higher satisfaction and better, targeted, delivery of your key-messages.
Our online videos are hosted from a premium video server, with guaranteed uptime. Depending on the device and connection the right format will be played. The same password-protection is possible for videos as for all other online content.

Can MediPaper shoot symposium videos?

Yes.

MediPaper offers different levels of video, with different pricing. If onsite video recording is required, we can work with our trusted vendor to shoot the video onsite.

Can MediPaper arrange for video interviews, or support other types of videos?

Yes, we can arrange for video interviews. The video will be recorded by our professional and trusted partner. Ask us for a quotation.

I have a recorded video. Can you host it online?

Yes. As long as there is no copyright issue we can help you host your recorded video online. Contact us for a quote.

Can you send advertorials directly to HCPs by Email Direct Marketing (EDM)?

Yes, we have growing e-mail lists for different therapeutic areas and can send content to e-mail subscribers of our lists. Content can be targeted specifically, e.g. selected for therapeutic area or specialty. Moreover, we can group different content into larger newsletters for certain therapeutic areas.

Do you provide statistics?

Statistics are a hot topic, and MediPaper believes that statistics should be available for all sponsored content. We can provide statistics to the sponsor of the advertorials or symposium highlights upon request.

I like the idea of an interactive symposium highlight, but how much does it cost?

Every client has specific needs regarding the quality of the video, statistics, design etc. Therefore it is hard to give a general estimate. But our pricing is very competitive. Contact us and we can provide a quote based on your needs
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Web Symposium Highlight

Presentation VideoVideo ChaptersDownloadable PDFFully Responsive

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