The 'Magical Click'
Ever wondered what digital medical marketing would be like without user-accounts? We imagined a world in which we can set you free. Watch our 1-minute video. Protected content - but without the need for accounts: our 'Magical Click'.
Get Noticed, Be Remembered
Point at Importance
Endocrine-resistance is a problem in women with hormone-sensitive breast cancers. Kaplan-Meier estimates of studies with aromatase inhibitors generally show a sharp 20%-30% drop-off at the first imaging, indicating hormonal-resistance.
In studies with CDK4/6 inhibitors plus endocrine therapy, Kaplan-Meier curves do not show a similar initial sharp 20%-30% decline at first imaging, indicating these combinations are having efficacy in endocrine-resistant patients.
Voting during your Symposium?
Included voting or a poll in your symposium? Continue where you left off in the meeting. Allow visitors of your online symposium highlight to continue the vote. See our FAQ to learn more about our symposium voting services.
Voting during meetings has never been more interactive!
Your Opinion Matters
Digital Medical Marketing
Are direct-links and QR-codes compliant with HKAPI guidelines on Ethical Business?
Yes. As a matter of fact, all content is password-protected and cannot be accessed by members of the lay public. There are three ways to get to the content:
Printed materials are more secure and can be less easily shared than QR-codes, right?
No, printed leaflets are not safer than QR-codes containing the password and the link. The latter may even add an extra layer of compliance since visitors and referrers of the webpage can be monitored.
Dr Chan receives a leaflet by a sales-representative just before lunch. He takes the printed Symposium Highlight to the canteen for reading. However, he meets a colleague and when they leave together, Dr Chan accidentally leaves the print behind. The next user of the table is a patient who finds the leaflet and takes it home because she is interested in information about her disease.
Dr Lee is speaking during a big congress and takes a printed leaflet, which he has just received from a sales professional, to the airport for reading during his flight. On board the plane he meets a patient advocate who is travelling to the same meeting. The patient is interested in reading the leaflet and asks Dr Lee to share the leaflet with him.
These scenarios are unlikely, and this is exactly how unlikely it is that QR-codes are obtained by members of the lay-public: QR-codes are printed on the leaflets which are only provided to HCPs.
If content ranks high in Google, does that give patients direct access?
How about the sharing buttons on top of the content? Do they give direct access?
No, the sharing buttons will only share the link, not the password. In order to read the content, the visitor would still need the password or a user account.
Should your company have concerns on social media sharing buttons, we can remove these from the content.
What is SEO?
Does SEO guarantee a #1 listing in Google?
I like to have an online advertorial, but I don’t want it to be found in Google. Is that possible?
Yes, we can arrange for that.
In such case, we can "hide" the content from search engines, and also from our website. The content will only be accessible through direct-links or QR-codes, which will need to be shared with HCPs via e-mail or QR-code.
Note: you will miss out on the following potential customers:
Can the design of pages be adjusted to our brand colours?
Can MediPaper help setup voting during our Symposium?
Yes, we can support setting up voting. Our system makes use of smartphone voting. Doctors will be asked to visit a link - or scan a QR-code - and can answer the questions on their smart device. The results collected can be used for continuing the poll online after the meeting.
Requirements for online voting during a conference or symposium:
Can MediPaper make and host eLearnings?
Yes, MediPaper can help write and create e-learnings to be hosted online on our platform. eLearnings are a great tool for experts in a therapeutic area to educate other doctors on the latest advancements in a therapeutic area.
Can long symposium videos be split into chapters?
Can MediPaper shoot symposium videos?
MediPaper offers different levels of video, with different pricing. If onsite video recording is required, we can work with our trusted vendor to shoot the video onsite.
Can MediPaper arrange for video interviews, or support other types of videos?
Yes, we can arrange for video interviews. The video will be recorded by our professional and trusted partner. Ask us for a quotation.
I have a recorded video. Can you host it online?
Yes. As long as there is no copyright issue we can help you host your recorded video online. Contact us for a quote.
Can you share content on Social Media?
Our content can be shared with thousands of followers on LinkedIn, Facebook, and Twitter.
Sharing on Social Media is optional and links will not include a password, a password or user-account is needed for visitors who are referred from social platforms.
Advantages of Social Media sharing
Sharing content via social media has advantages, even though the content is password protected:
Is your content visible?
In short, yes. But it depends on your wishes.
How can we help make your content visible?
Can you send advertorials directly to HCPs by Email Direct Marketing (EDM)?
Do you provide statistics?
I like the idea of an interactive symposium highlight, but how much does it cost?
Ask us for a PREVIEW
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