Pharmaceutical companies are not delivering the online content physicians consider supportive in better patient management. This was concluded by a survey among 2,784 U.S. physicians across 25+ different specialities. Only 27% agreed that pharma websites are a credible source of information.
The majority of physicians found pharma websites lacking quality scientific content, and behind in useful patient education as well as diagnostic tools.
No less than 73% of the surveyed physicians disagreed that pharma sites are a credible source of information.